Advertising and Digital Marketing BA (Hons)

The Advertising and Digital Marketing BA (Hons) program at Coventry University combines creative advertising techniques with modern digital marketing strategies. Students study topics like digital media, brand communication, and consumer behavior. Faculty emphasize creativity, data-driven marketing strategies, and integrated digital campaigns. Graduates are prepared for careers in advertising agencies, digital marketing firms, and brand management. The program includes hands-on projects, industry collaborations, and internships with marketing professionals. Students gain expertise in using digital platforms, social media, and data analytics to drive marketing success. This program bridges creative advertising with digital marketing technologies to prepare students for impactful roles in the marketing industry. Graduates emerge ready to lead advertising campaigns and digital marketing strategies. The curriculum integrates creative theory with data-driven digital marketing applications for career success.