Advertising and Marketing Communications BA (Hons)

The Advertising and Marketing Communications BA (Hons) at De Montfort University provides students with expertise in brand strategy, media planning, and consumer engagement. Students study topics like digital marketing, creative advertising, and market research. Faculty emphasize creativity, strategic thinking, and audience analysis. Graduates are prepared for roles in advertising agencies, marketing consultancy, and brand management. The program includes hands-on projects, internships, and collaboration with industry professionals. Students gain expertise in crafting impactful advertising campaigns, understanding consumer behavior, and optimizing marketing strategies. This program bridges marketing theory with practical applications to prepare graduates for dynamic roles. Graduates emerge ready to excel in competitive and innovative marketing environments. The curriculum integrates creativity with business acumen for professional growth.