Advertising, BA

The University of Alabama’s BA in Advertising blends creativity and strategic thinking to prepare students for careers in the dynamic advertising industry. Courses cover media planning, consumer behavior, and creative design. Students gain hands-on experience through internships and campaigns for real clients. The curriculum emphasizes digital marketing, branding, and storytelling, ensuring graduates are industry-ready. Opportunities to work with faculty on research projects provide deeper insights into advertising trends. Graduates can pursue roles in agencies, media firms, or corporate marketing departments. This program fosters innovation and adaptability in a competitive market.