BA (Hons) Intercultural Business Communication and Marketing Management

This program integrates intercultural communication with marketing management, focusing on cross-cultural strategies, branding, and digital marketing. Faculty emphasize adaptability, creativity, and strategic thinking. Graduates are prepared for roles in international marketing, PR, or cross-cultural consultancy. Case studies and projects provide real-world applications. The curriculum ensures students are ready to manage communication and marketing challenges in a globalized business environment.