BA (Hons) International Marketing

The BA (Hons) in International Marketing at Glasgow Caledonian University focuses on global branding, consumer behavior, and digital marketing strategies. Students learn to design marketing campaigns, analyze international markets, and leverage social media platforms. Faculty integrate tools like Google Analytics and industry case studies for hands-on learning. Graduates can pursue careers in global advertising, market research, and brand management. The program prepares students to lead innovative marketing strategies worldwide.