B.A. International Business Administration - Business Psychology

The program integrates the disciplines of business and psychology, focusing on consumer behavior, organizational development, and leadership strategies. Students gain a thorough understanding of psychological principles applied to marketing, human resource management, and organizational behavior. Faculty provide practical insights through case studies and interactive workshops. Graduates are prepared for careers in human resources, marketing analysis, and organizational consulting. Courses emphasize tools like psychometric assessments and behavioral data analytics to enhance decision-making. Practical projects offer students the chance to develop tailored business strategies. Networking opportunities with professionals help build career pathways. Students also learn about sustainable practices in business psychology.