B.A. of Business Administration and Digital Innovation with Sports and eSports Management

The B.A. of Business Administration and Digital Innovation with Sports and eSports Management at GBSB Global Business School combines business fundamentals with specialized knowledge in sports and esports. Students learn event management, digital branding, and athlete marketing. Faculty use real-world case studies and simulations for experiential learning. Graduates are equipped for careers in sports management, esports organization, and event promotion. This program prepares students to lead in the growing fields of sports and esports management.