Bachelor of Business

This program offers a versatile foundation in business principles, including marketing, management, and finance. Students at James Cook University gain practical skills through real-world projects and industry case studies. The curriculum emphasizes ethical decision-making, innovation, and global business perspectives. Graduates are prepared for diverse roles in management, entrepreneurship, or business consultancy. Collaborative learning and exposure to industry trends ensure a competitive edge. This degree equips students with the knowledge to navigate the complexities of modern business environments and drive organizational success.