Bachelor of Business Administration – Digital Marketing

This program prepares students to excel in online marketing, social media management, and digital advertising. Students study topics like content creation, consumer behavior, and e-commerce. Faculty emphasize creativity, data analysis, and technical expertise. Graduates are prepared for roles in digital marketing, brand management, and online consultancy. The program includes case studies, practical projects, and collaboration with digital agencies. Students gain expertise in developing marketing campaigns, optimizing digital presence, and analyzing consumer trends. This program bridges traditional marketing knowledge with cutting-edge digital tools. Graduates emerge ready to lead in the digital marketing space. The curriculum integrates innovative strategies with modern technology for success.