Bachelor of Business (Majoring in Hospitality and Tourism Management)

This program develops expertise in managing tourism and hospitality businesses in a global context. Students at James Cook University learn about service management, sustainable tourism, and event planning. Hands-on training and case studies enhance practical knowledge. The curriculum emphasizes customer experience, strategic marketing, and innovation in hospitality. Graduates are prepared for careers in hotel management, tourism consultancy, or event coordination. Industry partnerships provide insights into current trends and challenges. This degree equips students with the skills to excel in the fast-paced and evolving tourism and hospitality sectors.