Bachelor of Business (Majoring in Marketing for the Digital Age)

This program focuses on digital marketing strategies, social media campaigns, and consumer behavior analysis. Students at James Cook University learn about content creation, SEO, and data-driven marketing. Practical projects and industry case studies enhance learning. The curriculum emphasizes creativity, innovation, and ethical practices. Graduates are equipped for careers in digital marketing, brand management, or advertising. Collaborations with marketing professionals provide exposure to emerging trends and technologies. This degree prepares students to thrive in the competitive and fast-paced digital marketing landscape.