Bachelor of Science in Apparel Design and Merchandising: Concentration in Merchandising

The Bachelor of Science in Apparel Design and Merchandising with a concentration in Merchandising at San Francisco State University prepares students for careers in fashion retail, buying, and merchandising. Students learn about consumer behavior, supply chain management, and visual merchandising. The program combines theoretical knowledge with hands-on experience in designing and marketing apparel. Students work on projects involving trend analysis, inventory management, and retail strategies. Graduates are ready for roles in fashion merchandising, retail management, and buying. The program offers internship opportunities with industry leaders, helping students build valuable professional networks. Faculty with industry experience provide mentorship and career guidance. Students also develop skills in leadership and entrepreneurship in the fashion industry.