Bachelor of Science in Business and Entertainment

The Bachelor of Science in Business and Entertainment at American University combines business fundamentals with the dynamic world of entertainment. Students explore topics like entertainment law, production management, and digital media marketing. Technologies such as industry-standard video editing software and project management tools are integral to the curriculum. Faculty bring real-world experience to bridge theory and practice. Students gain hands-on exposure through internships in production houses, studios, and marketing firms. The program fosters creativity and business acumen, preparing graduates for roles in entertainment management, production coordination, and media consultancy. This unique degree prepares students to navigate the ever-evolving entertainment industry with confidence.