BBA Action Sports Marketing & Management

The BBA Action Sports Marketing & Management focuses on the dynamic world of action sports, emphasizing marketing strategies and operational management. Students study topics like sponsorship, event planning, and sports branding. Faculty emphasize creativity, leadership, and strategic decision-making. Graduates are prepared for careers in sports marketing, event management, and action sports consultancy. The program includes practical projects, internships, and collaboration with global action sports organizations. Students gain expertise in managing action sports brands and developing marketing campaigns. This program addresses the unique challenges of the action sports industry, equipping students to lead and innovate. Graduates are well-positioned to succeed in the competitive field of action sports management. The curriculum blends theoretical insights with real-world applications for professional success.