BBA Specialisation in Digital & Social Media

The BBA in Digital & Social Media trains students to master online marketing strategies and social media engagement. Students study topics such as content creation, digital branding, and audience analytics, gaining the skills to build impactful online campaigns. Practical learning opportunities, including projects with real businesses, ensure hands-on experience. Graduates are prepared for roles in digital marketing, social media management, or content strategy. This degree is ideal for individuals passionate about connecting brands with audiences in the digital space.