BS International Marketing

The Bachelor of Science in International Marketing at Schiller International University’s France Campus prepares students to navigate the dynamic world of global marketing. The program covers key areas such as market research, consumer behavior, digital marketing, and brand management. Students learn to develop and implement marketing strategies that can succeed in diverse cultural and economic environments. The curriculum incorporates case studies, internships, and hands-on projects to help students apply marketing theories to real-world scenarios. Graduates are ready to work in multinational companies, advertising agencies, or as entrepreneurs. The program emphasizes digital marketing tools, including social media, SEO, and analytics, to ensure students are equipped for modern marketing challenges. Students also gain insights into ethical marketing practices and the role of sustainability in global marketing strategies. The international setting provides students with a global perspective on marketing challenges.