BS International Marketing

The Bachelor of Science in International Marketing at Schiller International University’s Spain Campus equips students with a strong foundation in global marketing strategies. The program covers topics such as market research, digital marketing, brand management, and consumer behavior. Students learn to design and implement marketing strategies that work across different cultural contexts. The program incorporates case studies, internships, and projects to provide hands-on experience. Graduates are prepared to work in multinational companies, advertising agencies, and as entrepreneurs. The international nature of the program prepares students for the challenges of marketing in a globalized economy. Students also develop skills in digital marketing, using tools such as SEO, content marketing, and social media strategies. The university’s global network provides valuable opportunities for students to build industry connections.