Business and Marketing BA (Hons)

The Business and Marketing BA (Hons) at De Montfort University equips students with knowledge in business management and marketing strategies. Students explore topics such as consumer behavior, digital marketing, and strategic planning. Faculty emphasize creativity, analytical thinking, and leadership. Graduates are prepared for roles in marketing consultancy, brand management, and corporate strategy. The program includes practical projects, internships, and exposure to marketing challenges. Students gain expertise in crafting impactful campaigns, optimizing business operations, and engaging target audiences. This program bridges marketing insights with business acumen to prepare graduates for dynamic careers. Graduates emerge ready to lead marketing and business initiatives. The curriculum integrates innovative marketing techniques with strategic business practices.