Master's Degree in Innovation and Tourism Marketing

UCAM Spain’s Master’s in Innovation and Tourism Marketing combines cutting-edge marketing strategies with the latest trends in tourism. The curriculum includes courses in digital marketing, branding, and customer experience management. Students engage in real-world projects and case studies to develop innovative solutions for the tourism industry. Graduates are equipped for careers in tourism management, destination marketing, or hospitality consulting. Faculty mentorship ensures academic and professional growth. This program fosters creativity and strategic thinking in global tourism marketing.